I’m a little bit art and a little bit science.

I like things to be pleasing to the eye but bolstered by diligent research.

Tell me you want a website, and I’ll tell you the story behind your brand.

Welcome.

I’m glad you’re here.

Hi. I’m Parker.

I’m curious. Inquisitive. I love to get into the weeds of a thing. Dig deep. Doing visual identity design is just a side hustle for me and creating the design itself isn’t what drives me but, rather it’s the deep dive into a business that I like best. That’s where I find the inspiration for the design.

I love to learn about my client and their business. When a new client comes to me asking for a website, I recognize that what they really need is a visual brand identity. Following an extensive initial conversation, I dive into research. Using our conversation to guide me, I Google stuff. I love to scour the web for images, quotes, articles, research papers, bits of data, and any other relevant information that aligns with our discussion.

Then comes the design phase. I gather the final logo, accompanying typefaces, color scheme, and any other elements that have influenced me, whether it be an image from their social media, a quote from their published work, or something they mentioned during our meeting. I compile everything into a cohesive presentation. Then, I tell them the story of their brand.

I draw my client into the creation process itself, guiding them through my approach slide by slide. This allows them to see the evolution of their visual brand identity as it unfolds. For me, the most rewarding aspect of design is sourcing all the pieces and weaving them together into a compelling story. Because ultimately, the story I uncover is not just about design, but about my client.

A little bit more bout me.

I create with care and compassion.

A hospitality mindset guides my design process.

I love working collaboratively with creative and thoughtful leaders helping them to achieve their business goals. I’m methodical, a stickler for details, and can find enjoyment in work that others may think mundane because I see the big picture and know that my role will directly influence the desired outcome. I have a hospitality mindset and as such my goal is to surprise and delight those I serve.

To each operations and administrative assistant role I have held in my 20 years, I have brought my skills and passion for print and digital visual design. Having followed a science path in school, (I graduated in 1999 with a BS in Biology from Bates College in Maine), I’m self-taught as a graphic designer. I’ve been fortunate enough to have roles where I could cultivate my innate creativity and instinctive eye for good design. Each project has been an opportunity for me to challenge my resourceful nature.  As a result, my style is simple, crisp and clean. I design based on instinct, intuition, and diligent research.

When I’m not working, I take on the occasional freelance visual identity design and website project for fun. When I’m not doing that, I’m out on the trails with my sidekick, Tobias. He’s pretty handsome and has a lovely Instagram if you want confirmation. If I’m not hiking, I’m at swim practice with the local masters swim team. I make my bed every morning and wholeheartedly believe in butter and sugar. I went to pastry school a while back and took those skills to several Michelin starred restaurants. You cannot stop me from creating a composed dessert just for you should we meet. I also love photography and have lended my skills to most of my past roles.