I’m a little bit art and a little bit science.

I like things to be pleasing to the eye but bolstered by diligent research.

Tell me you want a website, and I’ll tell you the story behind your brand.

Welcome.

I’m glad you’re here.

Hi. I’m Parker.

I’m a visual identity designer with a hospitality mindset, an obsessive streak for research, and a deep belief that brand stories should be felt, not just seen.

Design isn’t what drives me—it’s the discovery. The real joy comes from digging into the weeds of a client’s world, learning what makes their business tick, and pulling that thread until a visual story begins to form. I love finding meaning in the margins—quotes from a founder, imagery buried in social feeds, that offhand comment in a first conversation that sparks everything.

When a new client comes to me asking for a website, I help them see what they really need: a visual brand identity rooted in who they are and why they do it. After an in-depth conversation, I dive headfirst into research, gathering articles, images, data, and details that resonate. Then, I craft a full visual identity—logo, typography, color palette, and a compelling brand narrative. I walk clients through the process slide by slide, showing them how the story of their brand came to life.

This is where I come alive: at the intersection of story, strategy, and clean, intuitive design.

My approach is shaped by years in hospitality and administration, where care, clarity, and anticipation defined success. I bring that same mindset into design, guiding clients with intention, detail, and thoughtfulness. I’m methodical, collaborative, and a little obsessive in the best way.

A little bit more bout me.

I create with care and compassion.

This is where I come alive: at the intersection of story, strategy, and clean, intuitive design.

My approach is shaped by years in hospitality and administration, where care, clarity, and anticipation defined success. I bring that same mindset into design, guiding clients with intention, detail, and thoughtfulness. I’m methodical, collaborative, and a little obsessive in the best way.

I studied biology at Bates College (B.S., 1999) and later trained in pastry arts, working in several Michelin-starred kitchens. While design was never my job title, I’ve always brought an instinct for composition, storytelling, and visual clarity to every role I’ve held. I’m self-taught—shaped by curiosity, resourcefulness, and a quiet obsession with form and function.

When I’m not working, I’m out hiking with Tobias (he’s handsome and probably has a better social media presence than I do), at swim practice with my masters team, or cooking something elaborate I didn’t technically need to make. And I always make my bed like a civilized person.

Let’s make something meaningful together.